Visit Trentino focuses on creating specific public interest by implementing and promoting initiatives and projects aimed at developing tourism in Trentino. In this context it takes on the delicate role of managing and mediating with the aim of channelling the energy and resources operating in the territory to make their actions more effective.
Promoting the “land of the butterflies” above all means knowing how to grasp the challenges of a transforming market, cultivating the ambition to improve the reputation and image of Trentino, its ability to welcome and accommodate people from all over the world, its economic performance connected to tourism flows, to reinforce the Trentino Brand and transmit these values to promote its popularity in the world. To achieve these objectives also depends on innovative products and services such as the multimedia ICT platform and analysis and research relating to international dynamics of the industry which are transmitted to operators in the area to promote a virtuous circle and a synergy of action.
It was founded on the 30 June 2015 by Trentino Sviluppo SpA, a company created by the autonomous Province of Trento to foster sustainable development in the Trentino area.
Browsing through the menus you will find useful contacts and links to help you design a holiday or trip to Trentino as well as brochures that can be consulted online or downloaded.