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4 Footer Must-Haves for a Winning Website

When you think of a good website, the footer section isn't the first thing that pops into your head, but it matters. A website's footer serves the function of a navigational menu and offers visitors easy access to key information about your business.

 

To make the biggest impact on making the experience of your visitors easier and improving your search engine rankings make sure to include the following four elements:

 

1. Current year copyright

It may surprise you to know that a current year copyright (© 2019) is important, but it sends a clear message to visitors. A current copyright shows that your small business website is live, well-managed and updated frequently. This translates into brand trust and credibility, which help bolster business and referrals.

In addition, a current year copyright protects against plagiarism. By copyrighting your website's content, no one can legally use your text, images or anything else without your express permission.

 

2. Contact link

Warm leads are the best leads, and a contact link in the footer is a no-nonsense way to get them. People often scroll directly to the bottom to find contact information and expect to find a contact link. On the contact page, you can capture the contact information of your leads by using a contact form.

 

 

3. About and FAQ links

When someone is searching for verification that your business meets their needs, the footer is often the first place they look. Link to your 'About Us' or 'FAQ' page so that people can quickly find out what you do and how you help your customers. That makes it easy for them to discover that your small business serves their needs.

In addition, include some of the top pieces of information your customers care about, such as your opening hours, your address, and directions. There likely will also be other elements specific to your business that are top of mind. For example, if you operate a restaurant, including links to your menus is a great idea.

 

4. Privacy policy link

Visitors will expect to find a privacy policy in your footer. While most people won't peruse the legalese, the presence of the link is a first indication you take web privacy seriously and that you will not misuse personal information, which is a major concern for most people nowadays. A privacy policy link provides a sense of security and establishes trust. And if you collect personal information, a privacy policy is not just a nice-to-have, but legally required.

As simple as they may seem, including these four items in your footer can be the difference between getting a new customer or losing them to a competitor.

 

Updating your footer to include these elements isn't hard to do, even if you're not a web design whiz. Also, most registrars offer website builders, hosting and email from one interface that directly connects to your domain name. This means editing and updating your footer content won't require hours of coding or outsourcing to a third party. Take advantage of these services to make updating your small business website easier.

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Posted on Date:
Thursday, May 23, 2019