Tips on Choosing a Domain Name
Five Tips on Choosing a Good .INFO Domain Name
- When you use a .INFO domain, you're telling the world that your website has information about a concept, an idea, a place or your business. A .INFO site can be a stand-alone one or can complement an existing commercial site. For example, the Overstock company uses a .com to sell items, but has "o.info" as a site that offers product information.
- If you're looking for a domain to help publicize your business, you should consider a name that matches your business name rather than a generic word that describes what your business sells. A name that emphasizes your brand will build trust in your site, which in turn supports your business. And a brand name — rather than a generic descriptor name — can also help you with site traffic if you want to reach an international audience that may not recognize a "concept" name from a different language.
- Don't despair if your first choice isn't available. When you search to see if a specific domain is available, the .INFO domain tool offers suggestions that may work equally well for your site. The tool is designed to suggest concepts as well as names to help spark ideas that will work for you (and are available).
- Give your potential domain a "radio test": if someone said the domain name on the radio, would you understand it? Depending on the type of audience you want to reach with your .INFO site, this could be an important consideration. Think if you regularly have to tell someone the address of your site over the phone; a simple domain name -- rather than a clever one -- may be more important in that instance.
- Domain names that use hyphens are sometimes discouraged, but -- again -- think of who you're trying to reach and how. A site that relies primarily on Internet search for advertising rather than TV commercials should find that hyphens make no difference. If it's a site that will be advertised in podcasts and radio, a hyphen in an address could be overlooked when your target audience is at the computer trying to find your site. Related to this are domains with numbers: is it 12 or twelve? Seventeen or 17? Use the same thinking for numbers as with hyphens: what will help your audience best find your site?
Now that you know how to choose a good domain, you're ready to get your .INFO!