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O.co (aka Overstock.com) Acquires O.info Domain For New Consumer Portal

On September 21, 2011, O.co (also known as Overstock.com) issued the following "good news for .INFO" press release. This is the first single-character .INFO domain that Afilias, the official .INFO registry, has made available. Also, the Financial News Network created a video about the o.info news.

 

O.co (aka Overstock.com) Acquires O.info Domain For New Consumer Portal

O.co committed to making consumer information easier find

SALT LAKE CITY — O.co (also known as Overstock.com, Inc., NASDAQ: OSTK), today announced the acquisition of the domain name O.info for a new consumer information website. The company acquired the domain name from Afilias Limited, the official .info domain registry. The O.info site is scheduled to launch in March 2012.

"We will use O.info as a website destination to consolidate useful consumer information,” said O.co Chairman and CEO Dr. Patrick M. Byrne. “The .info domain is the logical destination for visitors to find product information, user manuals, buying guides, manufacturer and brand reviews, video demonstrations and recall notices. We believe that the O.info site will be particularly useful to the savvy consumer who is looking for information from and willing to share insight with a trusted source like O.co.”

Roland LaPlante, CMO of Afilias, said, “O.co is committed to its strategy of investing in domain names that help customers easily find O.co’s Web properties. With O.info, it will make a wealth of pre- and post-purchase consumer information extremely easy to find. With .info now celebrating its tenth anniversary, the domain remains by far the most popular new top-level domain assigned by the Internet Corporation for Assigned Named and Numbers (ICANN) in 2001."

Overstock.com announced its evolution into O.co in June of 2011. O.co will continue to evolve as the online retailer’s brand in the coming months. "Our customers associate 'O' with Overstock.com, which made the transition to O.co seamless. As a Savings Engine, this is the next step in adding more visibility to our new url," said Byrne.

About Afilias
Afilias is a global provider of Internet infrastructure services that connect people to their data. Afilias’ reliable, secure, scalable and globally available technology supports a wide range of applications including Internet domain name registry services, new GTLD services and managed DNS. For more information on Afilias, visit www.Afilias.info.

About O.co (also known as Overstock.com)
O.co, also known as Overstock.com, is Your Savings Engine offering brand-name products. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. O.co, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com and http://www.o.co. O.co regularly posts information about the company and other related matters on its website under the heading "Investor Relations."

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Posted on Date:
Wednesday, September 21, 2011