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.INFO: events and registrations

Just as events, both happy and sad, shape the news, events also shape patterns of domain registration.

We recently hit the one-year anniversary of Hurricane Sandy and the devastation it left in its wake. During one week in October 2012, the hurricane wreaked havoc across the Greater Antilles, the Bahamas, the eastern United States and eastern Canada. The storm resulted in more than $30 billion of damages in the New York City area and a global death toll of more than 110 individuals.

With the need to ensure information about the hurricane reached the widest possible audience, dozens of Sandy-related names were registered in the month just before the full force of the storm was realized and then in the month following the aftermath.

As you can see in the above chart, registrations for names related to “Sandy” or “Hurricane” or “Hurricane Sandy” jumped from less than fifty in September 2013 to more than double that amount in October 2013 to almost double that amount again in November 2013.

Some of these registrations were probably opportunistic, for example, in hopes of being able to drive traffic to a site that may have had nothing to do with hurricanes. Others were likely registered for sites where assistance options were outlined for hurricane victims. Whichever the case, this is just one demonstration of how much — and how quickly — events impact Web-based media and websites. The phrase “Internet time” continues to be the measure of many things in the modern world, including domain name registrations.

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Posted on Date:
Monday, November 11, 2013